Over 63,000 estimated total participants to attend upcoming city events in partnership with the Brownsville Community Improvement Corporation.
The partnerships that were awarded financial support by the BCIC will range from campaigns promoting the Mitte Cultural District and its touristic attractions to family-friendly events for active living individuals or outdoor enthusiasts. Collectively, the campaigns and community events will draw an estimated 63,000 participants which will provide economic opportunities to local businesses including restaurants, retailers and hotels.
According to the Texas Comptroller’s Office, Texas continues to see a positive trend in sales tax revenues and its recent consumer confidence index report for 2018, which indicates a positive spending trend by consumers in the state. The BCIC strongly believes that partnering with organizations that are looking to strongly promote their events or campaigns outside and within city limits should trigger a positive response in local spending.
Rebeca Castillo, Executive Director for the BCIC, stated the following in regards to the recent Partnership Grants,
“BCIC continues to have a strong momentum in ensuring that each invested sales tax dollar going towards the Partnership Grants produces a return of investment in the form of increased local spending at retailers and restaurants in Brownsville, Texas. Our economic development organization, BCIC, is strongly looking forward to the impact our partnerships will produce for our local economy.”
The following is a list of organizations that were selected and awarded for BCIC’s Partnership Grants;
Brownsville Animal Defense
Howl-O-Ween Extravaganza (Partnership Grant Award: $2,500)
The event will have educational tents and entertainment to promote a more pet-friendly and responsible pet owner culture in Brownsville, Texas.
Brownsville Wellness Coalition
Brownsville Farmers’ Market Marketing Campaign (Partnership Grant Award: $5,000)
The campaign will be focused on attracting visitors locally and throughout the Rio Grande Valley.
City of Brownsville
Main Street Downtown Events Initiative (Partnership Grant Award: $5,000)
Three special events, encompassing film, pop-up shops, and highlighting businesses, will be designed to promote Downtown Brownsville as a destination for shopping, dining, and entertainment.
Holiday Village of Dean Porter Park Renovation
Holiday Village 2018 (Partnership Grant Award: $10,000)
The Holiday Village is a unique event held at Dean Porter Park that attracts over 31,000 visitors from all over Texas during Thanksgiving to New Year’s Day. Local vendors will provide food and holiday-themed items and crafts while visitors enjoy a tour of thirty-two holiday themed cottages.
Hooked for Life
Hooked for Life Kids Gone Fish’n (Partnership Grant Award: $2,500)
An annual fishing tournament held at one of Brownsville’s unique resacas for children ages 16 and under with grand prizes, free fishing gear, and entertainment.
Infant & Family Nutrition Agency
Rubber Duck Race 2018 (Partnership Grant Award: $1,000)
A family-friendly event designed to attract visitors from the Rio Grande Valley to enjoy Brownsville’s quality of life assets found at Dean Porter Park.
Mitte Cultural District
Mitte Cultural District Brochure Project (Partnership Grant Award: $2,500)
The Mitte Cultural District will design and produce 25,500 brochures to be distributed at conferences around the state and country to introduce tourists to Brownsville’s district.
South Texas Conjunto Association
STCA “Bienvenidos a Brownsville” TV Show (Partnership Grant Award: $5,000)
The special 2 month broadcasting event on KRGV TV’s Somos El Valle Channel 5.2 will showcase attractions and community events happening in Brownsville, Texas.
Tip of Texas Family Outreach
5K Zombie Run & Monster Mile (Partnership Grant Award: $1,000)
A one of kind event for young children, youth and adults that provides participants to dress up as monsters or zombies and run through the streets of Brownsville while earning themselves finisher medals.
United Way of Southern Cameron County
Brownsville .5K (Partnership Grant Award: $1,000)
A unique event where your nontraditional runners can take a load off the usual 10 kilometer or marathon race. The event is expected to attract plenty of nontraditional participants from around the Rio Grande Valley.
The Partnership Grant was formally known as the Promotion & Community Event Grant which strictly allows BCIC to assist in the marketing expenditures for community events or campaigns. For more information regarding the press release, please contact Josh Mejia at (956) 346-3179 or via email at firstname.lastname@example.org. Follow the Brownsville Community Improvement Corporation via Facebook or through www.bcic.us for the most up-to-date information.